You may have seen this week’s Hardcore MBA guest on your television screens before – Mark Wright is a former winner of The Apprentice, and Climb Online, the company he founded with the help of Lord Sugar, had the most successful first year performance of anything to come out of that show so far.
In the podcast, Mark and I discuss:
How Mark got started as a salesman back in Australia, and how he got his break in London.
How to deal with stress and take the good times with the bad.
The healthy habits that gave Mark the edge in The Apprentice.
Why Mark does everything in house rather than outsourcing.
The ways that public relations can help a small business even more than traditional advertising.
This week’s Hardcore MBA guest is the holder of two amazing records – the longest speech ever given by a single speaker, and the longest team speech ever given, both approved by the Guinness Book of Records! Rob Moore is also the co-founder of Progressive Property, a great resource for anyone looking to educate themselves about property investment before diving in.
In the podcast, Rob and I discuss:
How Rob got started, and the ups and downs that entrepreneurs face in the first year or two of any business.
The importance of using those early years to stay lean, keep overheads low, and increase profit margins.
Why there’s no such thing as a ‘self-made’ man or woman.
And the necessity of taking a long-term view when entering the property market, rather than trying to get in and cash out quickly.
Although we always try to keep a good gender balance here at Hardcore MBA, the world of business can often be quite a male-dominated space – especially when it comes to entrepreneurs. That’s why it’s great to hear that this week’s guest, Jenn Scalia, aims her work primarily at female entrepreneurs looking to find their way into the freedom lifestyle.
In the podcast, Jenn and I discuss:
Why she moved from one-to-one coaching to a membership website model.
How Jenn gets customers into her marketing funnel.
The importance of using bad experiences to learn lessons and improve.
Why all online entrepreneurs need to get out of the mindset that having a website means free marketing forever.
And the best way to start building an outsourced team to take care of your business.
Jenn is doing excellent work in encouraging more female entrepreneurs to take their first steps in the world of business, but this week’s podcast contains great information for anyone of any gender who wants to improve their marketing and give their work a kickstart. If you enjoyed the podcast, check out Jenn’s website, where you can get a free gift as a listener of Hardcore MBA! And let us know in the comments if you enjoyed the show, or if you have suggestions for future guests!
This week’s Hardcore MBA guest is world class coach and speaker Ian Dickson. If anyone can give you the kickstart that you need to make the most of your potential, it’s Ian – he’s been doing it for decades, after all! In this week’s podcast, Ian and I discuss:
How Ian went from the police force, to the business world, and then into coaching others.
The three key steps any entrepreneur needs to address – mindset, knowledge, and action.
Why marketing is a bit like building a sturdy table.
How to keep the excitement and creativity running high in your business.
The importance of dealing with small irritations.
Why coaches should sometimes give it to you straight, rather than just nudging you to work things out for yourself.
This week’s Hardcore MBA guest is the world’s number one motivational business speaker – at least according to him! – and founder of 4Networking, Brad Burton. Brad is an amazing talker, so I fully believe his claim to be the best.
In the podcast, we discuss:
The troubles Brad faced in getting started, and how he overcame them.
Why Brad has made the choice to scale back on his business activities and focus on what’s really important to him – his family.
How to deal with difficult situations as a speaker.
And how Brad’s excellent networking group, 4Networking, operates – I strongly encourage you to check it out, it’s a great way to meet inspiring fellow entrepreneurs!
Property is the most secure investment you can possibly make – if you do it right. Luckily for you, this week’s Hardcore MBA guest is Matthew Moody, who brings us his expert property advice to make sure you’re investing in the right things.
In the podcast, Matthew and I discuss:
How Matthew got started in the property game.
Some of the issues around getting credit for your first purchase.
The best ways to network and expand your circle.
The importance of finding a model that works and sticking to it.
And the research you’ll need to put in to get good at spotting top opportunities in the property market.
“Knowledge is what you get by learning from your own failures. True wisdom is being able to learn from the failures of others, and avoiding the same mistakes”
Your website is your most important marketing tool. It’s pretty much the only platform you have that is always open for business, 24 hours a day, 7 days a week, every day of the year. Yet so many people rush into creating a website without thinking about how to make the best impression on new visitors – and without giving any thought at all to the experience they want potential customers to enjoy as they travel through the site. If that sounds like you, then you absolutely must listen to this week’s Hardcore MBA podcast with Steve Woody, website developer extraordinaire, and author of the excellent book Plan Your Website.
In the podcast, Steve and I discuss:
The three most important things that failing websites are missing.
How to use Hotjar to analyse the way customers use your site, and the changes you need to make.
The important distinction between taking good ideas from others and committing plagiarism.
And why you should think twice about using third-party build-a-website tools, and look at WordPress instead.
“Accountancy isn’t about just getting someone in to sort out your taxes at the end of the year anymore. Now, a good accountant is more like a consultant who helps you maximise your
business every day.”
I hope this week’s Hardcore MBA guest, Tracy Irwin from TI Payroll, will excuse me when I say:
dealing with the accounts is, for most of us, boring. That’s why it’s usually the first thing every entrepreneur outsources, even if they don’t think of it that way – but that’s exactly what you’re doing when you hire a highly qualified accountant like Tracy to deal with the money issues for you. And for those of you who are yet to start your business, and are adamant that you can deal with the tax and legal issues yourself, this week’s podcast will hopefully convince you of just how wrong you are.
In the podcast, Tracy and I discuss:
The importance of picking the right accountant, someone who you can get along with, because you’re going to be working closely with them on some of the most important parts of your business.
How to use the cloud-based Xero system to simplify your accounts and make your life easier.
Hiring an accountant is usually a ‘gateway’ to outsourcing more – once you’ve seen how much time you can save by paying someone else to do the boring work, and once you’ve understood how you can grow your business and make even more money in that free time, you never go back. Take a listen to this week’s podcast, and then head over to TI Payroll’s website or Facebook to get in touch with Tracy if you think she could help you on the path to the freedom lifestyle.
What’s your experience with accountants? Good or bad? Let us know in the comments!
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