This year I´m doing a life experiment on living stoically and who better to kick the year off than my favorite stoic author!
William B. Irvine is the author of A Guide to the Good Life: The Ancient Guide to Stoic Joy. This is the book that I consider the most important book and starting point for entrepreneurs. It has totally transformed my approach to life and business.
How entrepreneurs can achieve tranquility and success
The importance of focusing on what we can control, and letting go of everything else
The importance of letting go of wealth, fame and popularity
How to use negative visualistation to achieve joy and happiness
When you have revenue in a business, you put them in different buckets based on the percentage. The most important bucket as a business owner and entrepreneur is you actually pay yourself profit every year.
He recommends that you do not have this bank account in the same bank as your other money. So you never actually see it.
Download Profit First app so it can help you calculate what you should be putting into different buckets.
Tom Corson-Knowles started his first business at the age of 13. I’ll let that sink in for a bit, while you think about what you were doing at age 13. I think I was probably playing my NES…anyway, while we can’t all be so committed at such an early age, we can learn from Tom’s many years of experience in the self-publishing world by listening to this week’s episode!
At around 2.20 Tom explains how he got started in business with his dad.
At around 6.00 he graduates from working with dad to selling his own books, almost by accident at first.
At around 9.00: “a book is the only marketing tool that will actually pay you at the same time as being marketing for your other products.”
At around 10.00 Tom explains why the publishing world can never truly be a saturated marketplace, no matter how many people are able to get their work out there these days.