This week on Hardcore MBA, we have our very own Matthew Turner, author of The Successful Mistake and Mark Asquith, a podcaster and a producer of podcasts, and the Founder of Excellence-Expected.
In this interview, it’s emphasized that if you want to monetize your podcast, you have to set motives and focus on getting your audience engaged. Consistently doing that will make your sponsor start to notice you. And that’s when the money comes in.
How Mark Asquith’s collection of DC comics figurines and his 200+ DC Comics, got him into podcasting.
When Mark had a light bulb moment to finally create a podcast of his own (focussed on business)
Mark’s company Hacksaw does a webinar to discuss the problems of podcasters, wherein people will pay them to be a founding member, and Hacksaw will build a solution.
Mark’s Excellence-expected and The Podcast Accelerator (one-on-one coaching) and membership community
In this episode of Hardcore MBA, we have Tania Dakka, the “Bad Ass” copywriter. Tania’s writing journey is a passion that became a full blown career from checking through Odesk for blogging gigs but it was winning the scholarship from James Chartrand of Men with Pens that officially started Tania’s career as a copywriter.
Listen in and learn these tips straight from the expert copywriter herself:
TIP 1: The difference between writing a blog post, article or book and writing for a website, an email or landing page.
TIP 2: Writing a blog post, article or book is more information base, wordy and more in-depth, but copy for a website, email or social is more of the biggest emotion and fewest words – concise and emotion packed.
TIP 3: Every day, every platform, every minute there’s a different opportunity, a different story to tell. It just needed to be rooted in your brand or product.”
In this episode of Hardcore MBA, Matthew Turner (author of The Successful Mistake) talks to Jeet Banerjee, serial entrepreneur, digital marketing consultant, author, blogger and TEDx speaker.
Jeet’s company StatFuse, an online platform that assists high school students on the whole college admission process, how to analyze their college applications, and provides them the help to get admitted into the Universities of their choice.
After StatFuse was acquired by LendEDU, Jeet had the free time to do some research and educate himself further. Together with his partner, they decided on launching an urban supplements brand.
As Jeet was also facing his own personal battle of having constant migraine, and the other health issues experienced by his family, he started to research a remedy with the caution in mind on taking in prescription medication that are said to damage our kidneys and liver, that led him to the path of urban natural reliefs.
How Jeet has overcome his skepticism on the effectivity of this century old remedies that are being marketed today by companies as they are, from the people from the 1800’s.
The launching of Zenergy with its Mission statement: “Bringing all time remedies to a modern world.”
Jeet’s personal blog on his experiences as an entrepreneur, the lessons and things he learned which may help other people in their endeavour.
Talking about blogging, creating the content and marketing the content
Jeet discussed the two main reasons why he dived in on personal branding and the blogging aspect.