It’s not actually what you think it is! Copywriting is not just simply writing. Find out why and learn the discipline behind it in this week’s podcast episode.
Joining us is our guest, Joanna Wiebe – one of the most in demand and brilliant copywriter in her time. She provides growth -focused contents and teaches the essentials of writing high-converting copy.
She’s been a copywriter since 2004 and was able to help numbers of satisfied clients from different industries via various marketing platforms.
In this episode, Matthew and Joanna discuss:
Joanna’s recent whereabouts
Her story of giving up one important thing and move forward doing a bigger thing that she truly loves- that is copywriting
The important role of decision making. And learning to decide without the fear of screwing
Talked about what copywriting really is and the basic principles of how copywriting help entrepreneurs grow their business
Introducing our guest, Kare Anderson- a brilliant TED talk speaker, an Emmy – winning former NBC and Wall Street Journal reporter and a columnist who writes mostly about behavioral research-based ways to become more deeply connected to people that could be a potential ally in achieving a common goal. Kare basically helps organization and individuals succeed practicing highly and effective collaborative principles.
In this episode, Matthew and Kare discuss:
Kare’s snapshots of her recent months
What’s keeping her excited recently
Talked about benefits of cultivating unexpected ally around sweet spots of shared interests
Kare believing in the power of specificity as a powerful stuff in connecting to new people around
This week’s episode will surely tickle your mind! We present to you a spectacular guest, Ishita Gupta- a business breakthrough strategist, business coach, and a renowned speaker who is also the founder of Fear.less digital magazine (a publication that has profiled hundreds of authors, entrepreneurs, and thought leaders on how they’ve overcome fear).
Today, Ishita helps entrepreneurs get the confidence they need to run their businesses. Her programs help business owners lay foundations to make money, create systems to increase productivity, sell with confidence, and do high-impact marketing that gets results.