Content Warfare: Win The Battle For Attention Online with Master Content Marketer, Ryan Hanley

Podcast: Available on iTunes Hear Us On Stitcher Watch Us On YouTube

ryan_hanley_hardcorembaIn this episode of Hardcore MBA Matthew Turner, author of The Successful Mistake talks to the “Content Marketing Master” Ryan Hanley, author of Content Warfare: How to find your audience, tell your story and win the battle for attention online.

In this interview, the importance of having yourself or product be felt in the Social Media, is of great relevance to your success. But a good content is imperative to connect to the right audience. And always bear in mind that your Customer experience has to match the Customer expectation. Be Incredibly Valuable: Educate, Entertain, Inspire

They discuss:

  • How Ryan started as an independent insurance agent from traditional sales method to digital marketing, using LinkedIn in 2008-2009 wherein he realized the need for valuable Content, wrote blogs about insurance to help, from a 12-person agency, generating 90-100 new inbound opportunities every month.
  • Why is content marketing is important?
  • What are the mistakes people make in Content Marketing?
  • The high importance of micro connection moments in Social Media

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Scale Your Business Through Effective Marketing Automation with System.ly’s Greg Hickman

Podcast: Available on iTunes Hear Us On Stitcher Watch Us On YouTube

In this episode of the Hardcore MBA, we’re back with our co-host Matthew Turner, author of The Successful Mistake and Greg Hickman, Marketing Funnel Automation Guru and CEO-Founder of System.ly.

“Action without nurture isn’t really going to work effectively”.

In this interview, the importance of understanding who your customer is and what your customer needs, will go along way in getting them on board in Marketing Automation.

Different customer means different approach.

Topics discussed are:

  • Greg’s journey in the marketing automation, from Mobile Marketing  to Traditional, Greg used Infusionsoft specifically the marketing automation tool to help streamline the delivery of the consulting and service of his Mobile agency.
  • What is system.ly? What is Marketing Automation Technology and what can it do?
  • Biggest mistakes people do in Marketing Automation
  • Greg and his team’s ingredients to success
  • How to start doing things the right way

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The ONE Thing – The surprising truth behind extraordinary results with Jay Papasan

Podcast: Available on iTunes Hear Us On Stitcher Watch Us On YouTube

In this episode of Hardcore MBA Erlend Bakke, #1 Bestselling author of Never Work Again, talks to Jay Papasan, one of the authors of the best-selling book, “The One Thing” (750 000 copies sold), a book that can effectively transform one’s productivity by focusing on “the one most important thing” in one’s business and get surprisingly extraordinary results. You need to ask yourself the focusing questions every morning and schedule time blocks to get that one thing done. What is the focusing question?

“What’s the ONE Thing I can do such that by doing it everything else will be easier or unnecessary?”

They discuss:

  • How Jay and co-author and billionaire business partner, Gary Keller, came up with the idea of the ONE Thing nine years ago.
  • How to practically apply the principles of “The One Thing” including overcoming resistance to do what matters most and we discuss how Elon Musk’s success is largely based on the ONE Thing principles.
  • How skills taught in “The One Thing” are developable, can be learned, practiced, and mastered over time in the same way that Jay has witnessed in his own company where the principles are actively lived out everyday.

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