When we think about all the little tweaks we can make to improve our daily life as entrepreneurs, it can be easy to lose track of the big picture. That’s where this week’s Hardcore MBA guest, Deri Llewellyn-Davies, comes in – he’s the founder of the ‘strategy on a page‘ method which helps you develop the long-term strategy for your company in a few simple steps.
In the podcast, Deri and I discuss:
How the passion that gets you started in business can only take you so far, and how strategy pushes you beyond it.
The vital importance of finding and keeping the right talent.
How your business needs change when you start making over $100,000 and over $1 million. And how to get yourself on stage as a successful speaker, and how to use that platform to sell to people by serving them.
Chelsey Baker started her career in the stock market, but by the time she was twenty she already knew that wasn’t the career for her. Now, after years of experimenting with various successful businesses, she helps other entrepreneurs raise their profile in the media through the power of public relations training.
In the podcast, Chelsey and I discuss:
How practice makes perfect when it comes to public speaking, and how being thrown into the deep end kickstarted Chelsey’s career.
Two key tips that can help anyone reduce nerves and improve their speaking.
How to craft a short, sharp pitch that will convince any journalist to write about you.
Why public relations are more important than traditional advertising to your business.
And how to enter and win relevant awards that show off your expertise to your clients.
Karan Bilimoria is one of the great success stories of recent years – he came from a background in the British Empire, where he grew up around the fearsome Gurkha soldiers, to create the internationally successful Cobra beer brand, and eventually ended up as an independent member of Britain’s House of Lords. In this week’s podcast, Lord Bilimoria and I discuss:
How subjects outside the normal realm of business, such as accountancy and law, can help build your entrepreneurial skills.
The historical importance of innovation in Indian entrepreneurship.
Why more big companies from the east will be setting up shop in the UK soon.
The problems that are caused by hiring the wrong people.
And some of the major speedbumps that Cobra beer had to overcome on its way to international success.
You may have seen this week’s Hardcore MBA guest on your television screens before – Mark Wright is a former winner of The Apprentice, and Climb Online, the company he founded with the help of Lord Sugar, had the most successful first year performance of anything to come out of that show so far.
In the podcast, Mark and I discuss:
How Mark got started as a salesman back in Australia, and how he got his break in London.
How to deal with stress and take the good times with the bad.
The healthy habits that gave Mark the edge in The Apprentice.
Why Mark does everything in house rather than outsourcing.
The ways that public relations can help a small business even more than traditional advertising.
This week’s Hardcore MBA guest is the holder of two amazing records – the longest speech ever given by a single speaker, and the longest team speech ever given, both approved by the Guinness Book of Records! Rob Moore is also the co-founder of Progressive Property, a great resource for anyone looking to educate themselves about property investment before diving in.
In the podcast, Rob and I discuss:
How Rob got started, and the ups and downs that entrepreneurs face in the first year or two of any business.
The importance of using those early years to stay lean, keep overheads low, and increase profit margins.
Why there’s no such thing as a ‘self-made’ man or woman.
And the necessity of taking a long-term view when entering the property market, rather than trying to get in and cash out quickly.
Although we always try to keep a good gender balance here at Hardcore MBA, the world of business can often be quite a male-dominated space – especially when it comes to entrepreneurs. That’s why it’s great to hear that this week’s guest, Jenn Scalia, aims her work primarily at female entrepreneurs looking to find their way into the freedom lifestyle.
In the podcast, Jenn and I discuss:
Why she moved from one-to-one coaching to a membership website model.
How Jenn gets customers into her marketing funnel.
The importance of using bad experiences to learn lessons and improve.
Why all online entrepreneurs need to get out of the mindset that having a website means free marketing forever.
And the best way to start building an outsourced team to take care of your business.
Jenn is doing excellent work in encouraging more female entrepreneurs to take their first steps in the world of business, but this week’s podcast contains great information for anyone of any gender who wants to improve their marketing and give their work a kickstart. If you enjoyed the podcast, check out Jenn’s website, where you can get a free gift as a listener of Hardcore MBA! And let us know in the comments if you enjoyed the show, or if you have suggestions for future guests!
This week’s Hardcore MBA guest is world class coach and speaker Ian Dickson. If anyone can give you the kickstart that you need to make the most of your potential, it’s Ian – he’s been doing it for decades, after all! In this week’s podcast, Ian and I discuss:
How Ian went from the police force, to the business world, and then into coaching others.
The three key steps any entrepreneur needs to address – mindset, knowledge, and action.
Why marketing is a bit like building a sturdy table.
How to keep the excitement and creativity running high in your business.
The importance of dealing with small irritations.
Why coaches should sometimes give it to you straight, rather than just nudging you to work things out for yourself.
This week’s Hardcore MBA guest is the world’s number one motivational business speaker – at least according to him! – and founder of 4Networking, Brad Burton. Brad is an amazing talker, so I fully believe his claim to be the best.
In the podcast, we discuss:
The troubles Brad faced in getting started, and how he overcame them.
Why Brad has made the choice to scale back on his business activities and focus on what’s really important to him – his family.
How to deal with difficult situations as a speaker.
And how Brad’s excellent networking group, 4Networking, operates – I strongly encourage you to check it out, it’s a great way to meet inspiring fellow entrepreneurs!
Property is the most secure investment you can possibly make – if you do it right. Luckily for you, this week’s Hardcore MBA guest is Matthew Moody, who brings us his expert property advice to make sure you’re investing in the right things.
In the podcast, Matthew and I discuss:
How Matthew got started in the property game.
Some of the issues around getting credit for your first purchase.
The best ways to network and expand your circle.
The importance of finding a model that works and sticking to it.
And the research you’ll need to put in to get good at spotting top opportunities in the property market.