In this episode of Hardcore MBA Matthew Turner, author of The Successful Mistake talks to Benjamin Marcoux, musician and mentor for Facebook advertising, about important tips for entrepreneurs to get more “bang for their buck” on online surveys and Facebook advertising.
Benjamin’s evolution from being a client of Eben Pagan’s David Deangelo Dating Newsletter Membership four years ago to become a learner in Pagan’s online business so he can set up his online saxophone course.
Benjamin’s shift 10 months ago from merely learning and preparing for his own online business to finally putting into action his knowledge of selling on-line information product, in his case, the saxophone.
Biggest tips that Benjamin has learned and mastered on Facebook advertising including the strategic use of surveys to know the pains and desires of the market, identifying and segmenting one’s market through survey questions, and techniques on sustaining clients’ involvement by asking questions that build on previously run surveys.
Knowing and understanding Facebook’s platform with regards to its client relationships and how to give exactly what Facebook’s clients want so as to make advertising give returns of as much as 10 times one’s investment, debunking the belief that surveys are non-profiting expenses.
In this episode of Hardcore MBA Matthew Turner, author of The Successful Mistake talks to Aussie-Londoner author and entrepreneur Marianne Cantwell about “Liminality”. “Liminality” is the central thought of her TEDx NorwichED talk entitled “The Hidden Power of Not (Always) Fitting In” given on March 18, 2017.
Marianne’s decision to pivot to a new direction and her choice to shut down in 2016 her successful business that developed from her book, “Be a Free Range Human” (2013).
How the TEDx talk became her launchpad to practice and showcase being “Liminal” – that is, being someone who has a feeling of not quite fitting in.
What is being liminal for entrepreneurs, and its more powerful position as compared to either being a rebel or a conformist.
The Liminal questions to find inner strength and what you want to bring out:
What is it that I feel I have too much of and/or I do not have enough of;
What is it that is too easy yet when performed or shared, creates a spark in others and most likely I dismiss yet love to do?
In today’s episode, Matt talks to Siddharth Bharath, a content marketer and a fantastic writer. He is also the VP of Growth at Thinkific, a platform used by Matt for the past several months.
Thinkific is an online platform for courses. It hosts courses for about 50,000 which include entrepreneurs and big companies. They’ve grown it massively over the past 1 ½ years. Sid identifies channels for growth, hires people for that, and pushes the team’s needle for that channel. Thinkific has done partnerships, an affiliate base, paid advertising, content marketing, and other growth experiments.
The first thing people need to do in order to build a strong content marketing campaign, is identify the target audience. They need to do the research around who is going to read the content. Is it going to help those people with their problems? Is it offering them the right solutions? You need to do customer research and find out what are the problems in the industry.
What you want to do is survey your ideal customers and ask them what kind of information they need to solve the problem. Do they read books, blogs, listen to podcasts, or watch videos? Where do they go to find the information? You also ask them to give examples like those. With all this information, you then are able to figure out what kind of content to create for them and where you can go to guest in a podcast or video show.