Branded Benevolence, Experi-Media, and Unperfection – Find Out The Latest Trends with Rohit Bhargava

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downloadThis week’s Hardcore MBA guest, Rohit Bhargava is a ‘trend curator’. This means that every year he sits down, analyzes what’s going on in the worlds of business, social media, marketing, and the internet, and writes up a highly regarded report about the trends that are emerging and which are expected to have a big impact over the next year. Basically, if you want to be ahead of the game, Rohit is the man you want to listen to.

In this week’s podcast, Rohit and I discuss:

  • How to get into public speaking by starting as a guest on discussion panels and working your way up from there.
  • Rohit’s publishing company and the ability we now have to create and buy products directly, rather than using a network of middlemen.
  • And some of the trends that Rohit sees becoming big in the next year – you’re going to want to listen to this section very carefully!

Rohit provided me with an interesting analogy, and one which appealed to me as a Norwegian: “There is a museum in Oslo which displays small bottles of liquor. Which is quite a niche thing to display. They have about 50,000 bottles, and you would think that the idea of looking at 50,000 small bottles sounds terrible. But they only put a certain selection out at once, in various exhibitions which have been carefully curated. And because they put the work into curating the exhibitions, it’s actually quite fascinating. That’s what our minds are like these days – we have 50,000 bottles of information available to us, and we can’t process all of that in any sensible way. We need to curate the information, put it into the right categories and themes, and make it easily digestible. And that’s what I’m trying to do when I define trends.”

Rohit is a great guy, very friendly, and with a lot to say about where the business world is going. Check out his blog and his books at www.rohitbhargava.com, and if you think you have a great idea for a book, get in touch with Idea Press Publishing.

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