“You have to give to others purely in the spirit of giving, not because you always expect to get something back. You might only get something one every ten times – but when you do, it’s like hitting a home run.”
This week’s Hardcore MBA guest is Dorie Clark, who made herself stand out by teaching other people how to do that same. She’s now the author of two books, a popular speaker at events, and a regular guest on TV channels like MSNBC. Her latest book, Stand Out, is a great framework for thought leadership, and a must-read for anyone who wants to be known for their ideas.
In the podcast, Dorie and I discuss:
- How to get access to experts that can lend authority and legitimacy to your blog or podcast at an early stage – just like John Corcoran did.
- How to get the attention of those traditional gatekeepers of the media, the journalists.
- The importance of offering genuine, unselfish help to others, without expecting anything in return – and how great it feels when you do get something back.
- And the five key ways to develop breakthrough ideas that can take your content to the next level.
The barriers to access are lower than they’ve ever been when it comes to recording and publishing your ideas – but those low barriers mean you need to do something to stand out from an increasingly huge crowd of people who are trying to speak over you. This week’s podcast will help you do just that – and when you’re finished, you can get even more help in defining your key ideas from Dorie’s website, and you can follow her on Twitter. And don’t forget to check out our previous podcast with David Allen, one of Dorie’s intellectual inspirations. What have you done recently to stand out from the crowd? Tell us in the comments!