“In the opening stages of a business, the best person to sell the product is the person whose idea it is, rather than a salesman who comes in from the outside. That’s why entrepreneurs need to know about sales.”
Michael Graham was doing door-to-door sales at the age of 17. By the time he was 18, the company he worked for had folded, and he had taken the entire workforce of 300 people and branched out on his own. Before he knew it, a chance encounter with the fashion designer Victoria Jackson propelled things into the stratosphere, and soon his company had 1,000 people going door-to-door selling Sky and Talk Talk subscriptions among other things. Michael is a natural salesman and entrepreneur. But he also understands that sales techniques are a skill that can be taught to people who are willing to put in the hard work to learn – and that’s what he offers now.
In the video, Michael and I discuss:
- Why door-to-door sales are so effective even in the age of mass media.
- How sales techniques can help entrepreneurs in all aspects of their life, not just the business aspects.
- The four areas a company can focus on to triple sales in just six months.
- And the seven touch points that you need to establish to build trust with a new client.
I’ve said it before in podcasts with Chris Payne and Mitch Axelrod that selling is perhaps the most important skill for any entrepreneur to possess – you can have the best idea in the world, but if no-one ever hears about it, it’s no good. So watch the video, take in Michael’s words of wisdom, and if you want to find out more about how you can triple your sales, check out MJB Graham.
If you’ve got a great sales tip to help out your fellow entrepreneurs, why not share it in the comments? Remember, helping out others is a great way to encourage others to help you out!