Make Your Story the Best! Outsourcing to Online Publishing Companies won’t Hurt with Jyotsna Ramachandran

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Ten years ago, writing a book and publishing it the traditional way was not the ideal marketing strategy for entrepreneurs. Then, self-publishing came of age and provided a launchpad for budding authors and business leaders.

Now that we have social media networking sites, through their books, authors can easily connect, engage, tell their story, build authority and eventually create relationships with their readers.

Jyotsna Ramachandran – the author of “Job Escape Plan” and the founder of a publishing company Happy Self-Publishing is our guest in this week’s episode. She leads the way to easy and successful self-publishing. She shares some guiding principles about how to start with introducing their author, launchpad system program, and the pros and cons while doing so.

Matthew and Jyotsna discussed:

  • What Jyotsna is up to with her Happy Self Publishing business.
  • Jyotsna’s backstory – how she ended up closing her business and shifted to building an author-friendly launchpad system online while at home taking care of her two lovely kids.
  • Jyotsna’s insightful thoughts on these following questions:
  • Why would a person write a book?
  • Why do you think somebody should write a book?
  • Benefits of writing a book?

  • Jyotsna’s advise about self-publishing:
  • Have a lead magnet for your book – it could be a free bonus like three-part video series, the audio version of the book or an action guide
  • When writing a book, you should start by asking “who do you write the book for?”

 

Shownotes:

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