One of the key things that any content marketing business needs is a sales funnel – a strategy for guiding potential customers up from small, free products to the content that is going to make you money. But while the concept is easy to understand, the execution is not so simple. That’s why I’ve invited Jeremy Reeves onto Hardcore MBA this week. Jeremy is a sales funnel expert, and listening to this week’s podcast will help you build your own business using his tips and tricks.
Jeremy and I discuss:
- How setting up an effective, automated funnel means essentially having an extra salesperson working for you all the time.
- How to create an effective webinar that will demonstrate the uniqueness of the services you offer, and have people coming back for more.
- And how to use funnel techniques to ‘pre-screen’ potential customers – ensuring that they’re the right people for you, as well as vice-versa.
Jeremy explained to me that a funnel can be effective even when it seems that people aren’t buying much at the lower levels. “The longer somebody is on your list and actively listening to what you have to say, the more willing they become to spend money. Some of my biggest clients were on my list for years without spending a penny. But when they did, we made deals for $50,000. That’s because over those years, they’ve seen that I’m trustworthy and that I have something of value to offer them – they know that I’m the real deal, so to speak.”
This week’s podcast is full of great practical advice for anyone starting an online business, so don;t delay listening to it any longer! When you’re done, head to Get Dream Clients to find out more about how to set up your own sales funnel, or to Jeremy’s own website if you’d like to hire him to do it for you.