Get Oversubscribed and Grab the Clients You Want with Daniel Priestley

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2isC4VHbThis week’s Hardcore MBA guest, Daniel Priestley, is a great example of how to take advantage of the opportunities that life puts in front of you. He worked as an assistant to a high-flying entrepreneur from the age of 19, doing anything asked of him and only making money on a commission basis. A tough few years to be sure, but Daniel took that in his own life to create numerous successful businesses.

In this week’s podcast, Daniel and I discuss:

  • Why you should focus on revenue before worrying about profit.
  • The importance of high-quality implementation, and why information marketers might be in trouble in the coming years.
  • And the reasons why giving away products for free may not always be a good idea for attracting the kinds of clients you want.

Discussing the exclusive events he puts on throughout the world, Daniel says, “There’s a very small margin of error when it comes to events – if you make even a small error, you get punished for it. Because of that, probably 90% of all events lose money. The events only make financial sense because they’re surrounded by a constellation of products and services that are sold to the attendees. That’s why we need to attract high-quality clients because these are the people who will be happy to pay for extra value.”

Daniel has really taken developed a mindset of taking everything he does and making it into a success in whatever way possible, and I think that’s hugely inspiring to any would-be entrepreneurs out there. So take a listen to this week’s Hardcore MBA, and when you’re done, consider grabbing a copy of Daniel’s latest book, Oversubscribed.

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