This week we have a very special edition of Hardcore MBA for you – it’s our first ever video podcast! From now on, you’ll get to feel even closer to the great conversations I have every week with entrepreneurs from around the world – it’ll be almost as good as sitting in your own living room with them. And to kick off this new era, we have a guy who is a master of the long form sales letter, Christopher Payne. He’s been in business for decades, and never with anything less than great success, so he’s a wonderful choice to be the guest on our first Hardcore MBA video.
In this week’s show, Christopher and I discuss:
- The key importance of the spreadsheet in Christopher’s business model – if you’re not measuring things, you’re not going to be able to improve them.
- The need to focus on products that sell in lower numbers but have much higher profit margins.
- And how to start up some great personal habits and take advantage of the compound benefits they bring.
Christopher tells me “one of the earliest products I sold was a relaxation device, so I took out a tiny advert in a ‘New Age’ magazine, and sold a few products that way. The next month I doubled the size of the advert, and the number of sales went up too. So I kept doing it, doubling the size of the advert until I was buying multi-page advertorials – because I could see from the planning and the spreadsheets I had put together that I was improving my margins each time. Each time I made the advert bigger, the sales went up just as much!”
Christopher has a mind that goes a mile a minute, and contains hundreds, if not thousands, of great business tips and interesting stories for you to learn from. I really enjoyed making this first video podcast, and I hope you’ll enjoy watching it just as much. When you’re done, you can get all sorts of great free products from Christopher’s website – he has a special page just for listeners of this blog.
And don’t forget to sign up for a webinar with me and Christopher on 17th of November. Register Here – don’t miss it, it’s gonna be great!