“Marketers tend to focus too much on the message they want to put out, and not enough on the question of what people actually want you to give them.”
In an age of social media, many people will tell you that plain old email marketing is out of fashion and out of date. This week’s Hardcore MBA guest, Kate Barrett, would very much disagree. Kate is an expert in the art of email marketing, and realises that for it to work well, it needs to be more than simply spamming as many people as possible with identical messages.
In this week’s podcast, Kate and I discuss numerous ways to make your email campaigns more effective:
- How to make your email blasts more targeted than any social media campaign.
- Why letting people clearly and easily unsubscribe from your email list is actually a good idea.
- What to do about subscribers who don’t regularly open or respond to emails.
- And various ways in which you can encourage subscribers to provide extra information which allows you to segment your audience and target them more directly.
This week’s podcast is packed full of great, practical ideas to make your email marketing efforts more successful immediately. If you’re really interested in taking things to the next level, get over to Kate’s website, Shine A Light Media, and sign up for her free email and a checklist of all the things that can improve your marketing campaigns. And don’t forget to check out the more detailed courses she offers over at The Email Marketing Academy.
Have you had any success trying out some of Kate’s tips? Let us know in the comments below!