“Knowledge is what you get by learning from your own failures. True wisdom is being able to learn from the failures of others, and avoiding the same mistakes”
Your website is your most important marketing tool. It’s pretty much the only platform you have that is always open for business, 24 hours a day, 7 days a week, every day of the year. Yet so many people rush into creating a website without thinking about how to make the best impression on new visitors – and without giving any thought at all to the experience they want potential customers to enjoy as they travel through the site. If that sounds like you, then you absolutely must listen to this week’s Hardcore MBA podcast with Steve Woody, website developer extraordinaire, and author of the excellent book Plan Your Website.
In the podcast, Steve and I discuss:
- The three most important things that failing websites are missing.
- How to use Hotjar to analyse the way customers use your site, and the changes you need to make.
- The important distinction between taking good ideas from others and committing plagiarism.
- And why you should think twice about using third-party build-a-website tools, and look at WordPress instead.
It might seem like this week’s podcast is about a really specific topic, and that you don’t need to listen to it if you already have a website. But you couldn’t be further from the truth – everyone can improve their website’s performance with the help of an expert like Steve. With just a few simple tweaks, your site could go from an OK marketing tool into a potent sales-collecting masterpiece. Take a listen to the podcast, and don’t forget to check out Steve’s website and grab a completely free chapter from his book when you’re done!
How well is your website working? Have you found any web development tips or tricks that helped you improve sales? Let us know in the comments!
