In this episode of Hardcore MBA Matthew Turner, author of The Successful Mistake talks to Benjamin Marcoux, musician and mentor for Facebook advertising, about important tips for entrepreneurs to get more “bang for their buck” on online surveys and Facebook advertising.
- Benjamin’s evolution from being a client of Eben Pagan’s David Deangelo Dating Newsletter Membership four years ago to become a learner in Pagan’s online business so he can set up his online saxophone course.
- Benjamin’s shift 10 months ago from merely learning and preparing for his own online business to finally putting into action his knowledge of selling on-line information product, in his case, the saxophone.
- Biggest tips that Benjamin has learned and mastered on Facebook advertising including the strategic use of surveys to know the pains and desires of the market, identifying and segmenting one’s market through survey questions, and techniques on sustaining clients’ involvement by asking questions that build on previously run surveys.
- Knowing and understanding Facebook’s platform with regards to its client relationships and how to give exactly what Facebook’s clients want so as to make advertising give returns of as much as 10 times one’s investment, debunking the belief that surveys are non-profiting expenses.
Many have gotten into online entrepreneurship but burned money in many unseen and unnecessary costs. In this interview, Benjamin provides surprisingly doable and practical tips that can help entrepreneurs make good profits using well-timed, customized online tools through surveys and Facebook advertisements.
To see how Benjamin Marcoux crafts his survey questions using the Dan Henry / Russell Brunson style, click this link: https://docs.google.com/forms/d/1mQl9IXmWwlev4-dnECiF2x1vAnmqvdcscyHrN7w2qlI/edit
Another recommended reading is Ryan Levesque’s book, “Ask.”.