How To Win Friends And Influence People Through The Art Of Podcasting, with Cliff Ravenscraft

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cliff ravenscraftThis week’s Hardcore MBA guest was once just an ordinary guy living an ordinary life in the middle of the USA. Then Cliff Ravenscraft took the very simple decision to start a podcast about his favourite TV show, Lost. Two years later, he had 65,000 listeners and was inviting some very influential people out to lunch. Find out how by checking out this week’s episode!

In this week’s Hardcore MBA, Cliff and I discuss:

  • How to get started in podcasting
  • The future of the industry
  • How to forge new habits and keep old ones going
  • How to effectively engage with your audience to turn them into superfans
  • And much, much more!

Cliff is a very charming guy with an easy manner, and you can see how he ended up being so successful in podcasting – he’s just really fun to listen to, and this hour flew by for me. I hope you enjoy it just as much – if you do, don’t forget to check out Cliff’s free and paid-for podcasting courses when you’re done.


  • At around 0.45, Cliff reveals he only gets about five hours sleep a night (although he does like a sneaky nap in the middle of the day…)
  • At around 6.10, Cliff explains why he never schedules any official work before 10am, and what he does with his mornings instead to encourage personal growth.
  • At around 8.40: “I don’t know how more people don’t commit suicide while listening to the news everyday”
  • At around 24.50 Cliff explains that podcasting is only now entering the ‘toddler phase’, having recently passed out of its infancy and learned to walk.
  • From about 27.10 onwards, Cliff describes his patented (not really) method for signing fellow plane passengers up to the world of podcasting.
  • At about 37.30 Cliff explains why podcasters are some of the most influential people in the lives of their listeners.
  • At about 40.20: “I don’t need things to be easy, I need them to be worth it”
  • From about 50.00 onwards, Cliff gives a great description of how he interacts with listeners who get in touch with him, as a way to provide value for as many people as possible.
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