Step by Step On How To Diversify and Establish Multiple Income Streams with Dorie Clark

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In this episode of Hardcore MBA, Matthew Turner (author of ‘The Successful Mistake’) talks to Dorie Clark: Branding Expert, Marketing Strategist, Speaker and Best-Selling author.

Recognized as a “branding expert” by the Associated Press, and whom the New York Times described as an “expert at self-reinvention and helping others make changes in their lives,” Dorie Clark emphasizes the importance of going for multiple income streamlines in this episode, whether you have a day job or as an entrepreneur.

Matthew and Dorie discuss:

• Dorie’s new book, ‘Entrepreneurial You’ — and how it’s intended for two types of audiences:
  • Those who are already entrepreneurs, looking at diversifying their income streams and figure out multiple income streams
  • Aspiring entrepreneurs; Do you still have a day job? You can start now to lay the groundwork to get a side income stream going so you can create more freedom for yourself

• Dorie says it was answering the question: “How do you actually make money doing what you do best?” that probed the creation of the book, ‘Entrepreneurial You’
• The Entrepreneur who Survives vs. Entrepreneur who Thrives
• 3 Steps to Monetizing your Ideas
• How surveying your audience, testing things and listening to feedback will lead you to the way of success  

Show Notes:

• Dorie Clark
  • Dorie Clark’s first book in 2013, ‘Reinventing You’
    • https://dorieclark.com/reinventingyou/
    • https://www.youtube.com/watch?v=hEeXeblddSo
  • Followed by ‘Stand Out’
    • (https://dorieclark.com/stand-out/)
    • (https://www.youtube.com/watch?v=J6wYm3vFxxY)
  • Her new book from Harvard Business Review Press, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive, is now available and you can order it via Amazon or Barnes & Noble or Google Play.
  • Contact Dorie Clark:
    • Email: dorie@dorieclark.com
    • Instagram: @dorieclark
    • Twitter: @dorieclark
    • Website: https://dorieclark.com/
• Embrace Entrepreneurial Thinking, Even if You Have A Full-Time Day Job (https://www.forbes.com/sites/kareanderson/2017/09/28/embrace-entrepreneurial-thinking-even-if-you-have-a-full-time-day-job/#692861fd369f)
• Kevin Ashton, How to Fly a Horse (http://www.howtoflyahorse.com) (https://www.washingtonpost.com/entertainment/books/book-review-how-to-fly-a-horse-on-idea-generation-by-kevin-ashton/2015/02/27/5844942c-8f8c-11e4-ba53-a477d66580ed_story.html?utm_term=.bc8530f93ac3)
• Jordan Harbinger, The Art of Charm (https://theartofcharm.com/jordan-harbinger/) – The importance of listening closely to your customer.
• Don’t forget to grab your Free Guide that shows you the 11 things you DO NOT want to do to build a successful business: http://successfulmistake.com/hardcore/
• How to escape the 9-5 and build your freedom business: http://youwillneverworkagain.com/
• This podcast is brought to you by www.mroutsource.com – outsourcing to the Philippines done for you